Solving RTO with Automated WhatsApp Verification in India

The RTO Problem

In markets like India, Cash on Delivery (COD) is king, but it leads to high RTO rates when customers refuse delivery. This eats into margins.

The Solution: Automated Verification

Trigger a WhatsApp message immediately after a COD order is placed. Ask the customer to confirm their intent to purchase with a simple button click.

Workflow

• Step 1: Order placed (COD).
• Step 2: WhatsApp message: "Hi [Name], please confirm your COD order for [Item]."
• Step 3: If confirmed -> Process Order. If no response/cancelled -> Hold/Cancel Order.

Conclusion

This simple automated step can reduce RTO rates by up to 30%, saving massive amounts in shipping logistics.